Your Expert Guide to E-Commerce, Online Retailing & Internet Marketing
TweetQuestion: How can you double the sales from your website without spending a single dollar more on advertising or marketing? Answer: Improving your conversion rate with a few simple changes to your landing pages. We should start with a basic explanation and understanding of conversion rates. Your website’s “conversion rate” is the percentage of your [...]
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TweetWelcome to the first edition of the E-Commerce, Online Marketing and Social Media Blog Carnival. Thanks to everyone who participated in our first edition. There were an amazing number of articles that were submitted for this first edition that took me days to sort through. While most of the articles that were submitted were really [...]
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TweetGetting anyone’s attention today is a difficult task. There are so many distractions and so much competition for consumers’ attention that it’s nearly impossible to break through the clutter. Advertising and marketing here in the U.S. has become so pervasive that consumers end up tuning out most of the nearly 3,000 advertising and marketing messages [...]
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TweetDuring the lazy late summer months, the last thing you might be thinking about is the upcoming holiday season. Yet, the notion of Christmas in the summer time really isn’t that far off base when it comes to your e-commerce shop. We all know the holiday shopping season can quickly turn chaotic so, particularly if [...]
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TweetMost experienced bloggers might already be familiar with the concept of a blog carnival, but for the uninitiated, we’ve put together some tips and advice about blog carnivals, including a description of the blog carnival concept, its history, and how bloggers can benefit from it. A blog carnival is a unique blogging event designed to [...]
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TweetInternet business scams have only continued to spread like wildfire, especially in our floundering economy. From the unemployed to the undereducated, these scams have taken full advantage of countless people. For those of you considering starting your own business online, many of these scams might sound like a perfect fit. With the still-shaky job market [...]
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TweetIf you’re a new website owner thinking about building an email list for your business, or if you’re someone who just wants to improve upon an existing one, we’ve outlined some of the most highly recommended tips and advice on how to build a superb, high quality email list. Successful email marketing begins and ends [...]
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TweetThe mission of your landing page is to entice the site visitor to stay, look around, and do what you want them to do (ie: complete a form, provide information, make a purchase). Your landing page must be compelling enough to accomplish that goal you have set. Here are just a few practical tips on [...]
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TweetSelling online has unique challenges. There is a world of difference between physically picking up an item in a store compared to viewing it on a website prior to purchase. Not being able to physically touch or examine a product can be a distinct disadvantage for e-commerce shoppers and retailers. That’s why product descriptions on [...]
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TweetWhen you are writing copy for your website, your whole mission should be to convince people to do something you want them to do – in many cases, for e-commerce and online retailers to get your readers to buy something. Writing persuasive copy is not a talent everyone possesses naturally but it is a skill [...]
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TweetOne of the key components and biggest costs for many online retailers and e-commerce sites is shipping and fulfillment. Selling the merchandise and getting it out to the customer in a timely, cost-effective manner will be crucial for success. Poor fulfillment and slow deliveries can really you’re your customers unhappy and diminish the prospect of [...]
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