TweetCompanies around the world are just now tuning in to the power and benefits of social media as a marketing tool for their businesses. Social media provides both business and consumers the ability to interact and actively participate in the “community of brands”. Social media as a marketing channel provides customers the ability to participate [...]
Tagged as:
social media marketing
TweetFacebook is simply impossible to ignore these days. The social media giant is growing exponentially and looks to be winning the battle for the title of “King of Social Networking”. But while Facebook has ingrained itself deeply into the public’s hearts, it has struggled somewhat to convince businesses that it can be legitimately monetized. Good [...]
Tagged as:
facebook,
facebook marketing,
social media
TweetWhat do you do with those expiring product pages on your site? Do you archive them or simply delete them from your shopping cart? There are valuable SEO implications not always considered by site owners for those expiring product pages. Even with a short shelf life, these are pages that can pick up valuable inbound [...]
Tagged as:
search engine optimization,
shopping cart
TweetAs bloggers, we’ve all struggled with the following question at one point or another: “What can I write about now?” Sometimes it feels like all the great ideas and unique topics have all been taken, written about and used up. While admittedly an absurd thought, it’s one that pops in my head more often that [...]
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copywriting,
unique content
TweetSeveral years back, Yahoo! released a product called Yahoo! Mindset which dealt with the challenge of differing mindsets that users might have for the same search query. Yahoo! Mindset would essentially reorder the search results with a machine learning system based on a user’s mindset or orientation. The tool was fairly simple and intuitive to [...]
Tagged as:
Search Engine Marketing
TweetSmall businesses are the very backbone of the American economy, employing just over half of the country’s private work force. Marketing to an increasingly diverse consumer is one of the greatest challenges that small businesses face today. With so many products and services coming into the market place all the time, consumers are faced with [...]
Tagged as:
social media,
youtube
TweetFacebook is definitely an up-and-coming resource for businesses to promote themselves. But more than simply for promotional use, it has proven itself to be the preferred method for companies to interact directly with their target audience via social media. Recent research studies have shown that companies using social networking sites like Facebook stand to gain [...]
Tagged as:
facebook,
facebook marketing
TweetGuest blogging is simply the idea of serving as a guest writer for another blog or website. While the concept might be simple, guest blogging provides a variety of outstanding benefits for both the blogger and the host site that many people are unaware of. The concept is a relatively new idea that has built [...]
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copywriting,
Guest Blogging,
Link Building